Have you ever heard the phrase ‘Content is King’? It is not just another catchy phrase but is a factually correct statement-especially in regards to your brand’s voice or in simpler terms overall branding of your business. Creating a strong brand identity on social platforms includes many stuff- from an awesome logo for your brand to the catchiest taglines to keep your audience hooked up- but the most important aspect to this is the development of your brand voice.
Now what is a Brand’s Voice and why should you care?
Every time your business launches an advertisement, updates website copy, speaks at a conference or posts on social media, you showcase your brand voice. Your brand voice is everything you or your does- combine to form the feeling, thought and imagination comes to the forefront of any individual while thinking of your brand. So it does sort of a big deal to maintain a brand voice and continuously improving it to resonate with your audience.
So what is the Role of Content Marketing in your Brand’s Voice?
Your content and your brand’s voices are one and the same. Every piece of content you have ever posted on any social media platform or even on your website serves as an ambassador to your brand. Whatever you say, how you interact with your audience or even a humorous tweet is your brand’s voice. All of your content clues your audience to who you are, what you care about and most importantly how you do business. Every time someone scrolls through your content on any social media platform, they create an identity for your brand- similar to a human face. It may even be subconscious, but it all leaves an impression. Just look at Wendy‘s social account, even you don’t know anything about Wendy or its business if you are on Twitter you more probably than not, have seen one of their classy tweets. That is exactly what is a brand voice and the role content marketing plays in it.
Now we know the importance of Brand’s voice for your brand, so the next logical step is to create a consistent voice for your Brand.
Consistency is the key to success for any marketing strategy. Any branding is typically based on developing a specific and constant Brand Voice for your company. Any new customer looking to purchase your product or avail services will more than probably scroll through your Brand’s page, whether it’s the website or social media platform to understand more about your company and whether it resonates with what they require or not. By keeping a consistent Brand’s voice, you will foster a special connection between your brand and your audience, and build a loyal following of fans inspiring consumer loyalty.