Let’s be honest – we just love apps. Whether you are an Android user or iOS (or even some of the Windows folks out there) there is no chance that you haven’t surf through your respective App Store once in a while, with so many amazing apps available who wouldn’t. According to statista, there are about 2.1 million apps on Google Play Store and about 2 million on the App Store.
With many thousands of apps hitting each major app store today, users are given a very wide choice in apps in practically every imaginable category. However, app developers are at a disadvantage, as they may not be able to give the required exposure to their app, in the app marketplace. The solution to fix this issue is to learn to market your app in such a way that it gets the attention it truly deserves. The process of marketing starts with the initial stages of app development itself.
Here are some of the way one can promote their App correctly and quickly:
Creating a splash page is a basic but undoubtedly the most effective way to put your App in the focus and generate market attention for the same. Your app’s splash page is something like an anchor that supports your app, from the initial stages of app development, right to the very end, where you can grow your initial page and create a full-blown Website for your app.
Give Users a Little Peek
Keeping your audience updated about App’s modification is an effective way to stay connected with your users and also importantly create a hype around the same product. This creates an impression of your being serious and passionate about your work. You could even ask your visitors to contribute their own ideas, thereby generating even more interest throughout the process.
Forums dealing with app development are also an interesting and effective way to garner more exposure for your app. Furthermore, there are app development blogs out there that would be more than willing to feature your app right from its early stages of development. You could offer such forums exclusive information on your app, which they will not find anywhere else. That will pique your audience interest further.
Invite Beta Testers
Offering Beta testing for your app is beneficial in more ways than one. While they give you the much-needed feedback on your app, the chances are that they will also market your app, much before it actually launches in the app marketplace. Thus, these testers will instantly become an important, free, app marketing tool for you.